Metode Regresi Linier Berganda Kualitas Super Member Supermall Terhadap Peningkatan Jumlah Pengunjung Pada Supermall Karawang

Abstract

Abstract: The purpose of this research is to analyze the influence of the quality of the Super
Members Supermall include quality Super Member supermall, loyalty Super Member Supermall
and relationships Super Member supermall against the decision of specialization visitors to the
Super Members supermall, and to analyze between the quality of the dominant influence on the
decision of specialization visitors to the Super Members Supermall. The study used quantitative
descriptive method. Population and sample as many as 50 respondents (full sampling). Data
analysis technique in this research is Multiple Linear Regression Analysis. The study found that
simultaneously tested by uji- Fisher (F) found that the quality of the Super Members Supermall,
loyalty and relationships Supermall Super Member significantly affect the decision on the quality
of specialization visitor Super Member Supermall as an increase in the number of visitors at the
Supermall Falkirk. The quality of relationships in the form of Super Members Supermall is a
dominant and significant factors that influence the decision of specialization visitors to the Super
Members Supermall. Relationships that are applied are determined by the company's ability to
create solid information for visitors and could affect recall the number of visitors. Credibility is
determined by the relationships, applied strategy and consumer perception. The advice given is
a matter of evaluation for Falkirk Supermall in increasing specialization decision visitor to Super
Member Supermall with promotion techniques and improve the quality offered to the visitor is able
to give an interest to join in the Super Member Members Supermall.

Keywords: Effects, Quality, Member cards and visitors.

Abstrak: Tujuan penelitian ini adalah : untuk menganalisis pengaruh kualitas Super Member
Supermall meliputi kualitas Super Member supermall, loyalitas Super Member Supermall dan
relasi Super Member supermall terhadap keputusan peminatan pengunjung terhadap Super
Member supermall, dan untuk menganalisis diantara kualitas tersebut berpengaruh dominan
terhadap keputusan peminatan pengunjung terhadap Super Member Supermall. Penelitian ini
memakai Metode Deskriptif kuantitatif. Populasi dan sampel penelitian sebanyak 50 Responden
(full sampling). Teknik analisa data dalam penelitian ini adalah Analisis Regresi Linier Berganda.
Hasil penelitian menemukan bahwa secara simultan setelah diuji dengan uji- Fisher (F) ditemukan
bahwa kualitas Super Member Supermall, loyalitas Super Member Supermall dan relasi Super
Member Supermall signifikan berpengaruh terhadap keputusan peminatan pengunjung terhadap
kualitas Super Member Supermall sebagai peningkatan jumlah pengunjung pada Supermall
Karawang. Kualitas berupa relasi Super Member Supermall merupakan faktor dominan dan
signifikan yang berpengaruh terhadap keputusan peminatan pengunjung terhadap Super
Member Supermall. Relasi yang diterapkan ditentukan oleh kemampuan perusahaan dalam
menciptakan informasi padat bagi pengunjung dan bisa mempengaruhi pengingatan jumlah
pengunjung. Relasi ditentukan oleh Kredibilitas, strategi yang diterapkan dan persepsi konsumen.
Saran yang diberikan yaitu menjadi bahan evaluasi bagi Supermall Karawang dalam
meningkatkan keputusan peminatan pengunjung terhadap Super Member Supermall dengan
memperbaiki teknik promosi dan kualitas yang ditawarkan mampu memberikan ketertarikan
kepada pengunjung untuk bergabung menjadi Member di Super Member Supermall.

Kata Kunci:  Pengaruh, Kualitas,  Member card dan pengunjung.