Fruithub: Desain UI/UX Untuk Pembelian Buah Berkualitas Berbasis Mobile Dengan Pendekatan Design Thinking

Abstrak

Technology continues to develop and encourages ever-increasing human needs. Fruithub is here to make it easier to buy fruit online. Using design thinking, this research involves the stages of Empathize, Define, Ideate, Prototype, and Testing to understand and meet user needs. Through interviews and observations, user needs are identified and explained in detail. Various solutions were produced and implemented in the UI/UX design of the Fruithub application, including features such as fruit grades, store ratings, communication with sellers, viewing product reviews, and online payments. Testing was carried out using the System Usability Scale (SUS) method, showing a value of 87.25 which was included in the Acceptable category with an Excellent rating. The research results show that the Fruithub application design provides a user experience that is comfortable and easy to understand, especially for those who prioritize fruit quality. This contributes to the development of digital applications that help increase productivity and efficiency in the fruit buying and selling business.